{"id":1002,"date":"2025-07-01T13:26:43","date_gmt":"2025-07-01T12:26:43","guid":{"rendered":"http:\/\/talacom.vps.buzztestserver.co.uk\/elan\/?post_type=news&p=1002"},"modified":"2025-07-01T14:55:40","modified_gmt":"2025-07-01T13:55:40","slug":"mattel-brick-shop-unveils-first-product-collection-with-hot-wheels-collector-builds","status":"publish","type":"news","link":"http:\/\/talacom.vps.buzztestserver.co.uk\/elan\/news-releases\/mattel-brick-shop-unveils-first-product-collection-with-hot-wheels-collector-builds\/","title":{"rendered":"Mattel Brick Shop Unveils First Product Collection with Hot Wheels Collector Builds"},"content":{"rendered":"\n\n
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Mattel Brick Shop Unveils First Product Collection with Hot Wheels Collector Builds<\/h4>\n

Initial product collection includes Speed Series, Elite Series and Premium Series and each item will come with exclusive die-cast car to match each build.<\/p>\n

1 May \u2014 Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced the launch of the first-ever product collection under its new Mattel Brick Shop\u2122 brand in collaboration with Hot Wheels\u00ae. The seven collectable building sets are available now for pre-sale at select retailers globally and will hit retail shelves this summer.<\/p>\n

Integrating the iconic Hot Wheels brand with Mattel\u2019s expertise in the toy industry, Mattel Brick Shop offers fans a new way to build, customise and collect. Each set features accurate details and proportions, customisation options and includes real metal parts, allowing fans and collectors to recreate and personalise their favourite Hot Wheels vehicles. Every building set includes a 1:64th scale matching die-cast so fans can enjoy their own Mattel Brick Shop build and exclusive Hot Wheels car only available as a part of the set.<\/p>\n

\u201cHot Wheels has fuelled the passion of car enthusiasts for generations, and with Mattel Brick Shop, we\u2019re giving fans an entirely new way to engage with their favourite vehicles,\u201d said Roberto Stanichi, executive vice president, Global Head of Vehicles and Building Sets at Mattel. \u201cThis Hot Wheels collection by Mattel Brick Shop delivers what car fans have been clamouring for: buildable vehicles that deliver true car authenticity. Our design team meticulously recreated these vehicles in brick form while preserving what made them great in the first place, including real metal parts and a matching exclusive die-cast, giving fans a new way to collect, build, and play.\u201d<\/p>\n

Mattel Brick Shop\u2019s first Hot Wheels building sets are available in three series, giving fans multiple ways to build their favourite cars: Hot Wheels Speed Series\u2122, Hot Wheels Elite Series\u2122 and Hot Wheels\u2122 Premium Series. Each set features authentic, display-worthy designs inspired by both real-life cars and Hot Wheels originals. Fans can build, customise and showcase high-performance racers and iconic classics with changeable wheels, decals and unique design elements, offering an exciting and creative experience for Hot Wheels collectors and building enthusiasts alike.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n

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Hot Wheels Premium Series \u2013 The Ultimate Collectibles<\/h4>\n

Build in luxury with the first entry in the Premium Series, built with metal parts, including extra metal wheel covers and licensed decals for customisation, plus a matching 1:64 metal car to collect and display. The Premium Series is dedicated to maximum authenticity and showstopping, display-worthy details. Ages 17+ | RRP: \u00a3136.99<\/p>\n

Mattel Brick Shop\u2122 Hot Wheels\u2122 Mercedes-Benz 300 SL: The legendary Gullwing, reimagined in 1:12 scale with opening doors, a metal Mercedes-Benz crest, and luxe interior detailing. Comes with a matching 1:64 die-cast metal car.<\/p>\n

Hot Wheels Elite Series \u2013 Next-Level Authenticity<\/h4>\n

The Elite Series is a collection of iconic cars you can customise with extra parts, metal wheel covers, and licensed decals. All sets include a matching 1:64 metal car to collect and display. The Elite Series sets are built with maximum authenticity to faithfully recreate what makes each car unique. Ages 10+ | RRP: \u00a344.99<\/p>\n