{"id":1174,"date":"2025-06-12T14:00:00","date_gmt":"2025-06-12T13:00:00","guid":{"rendered":"https:\/\/elan-pr.com\/?post_type=news&p=1174"},"modified":"2025-06-12T14:00:00","modified_gmt":"2025-06-12T13:00:00","slug":"harman-debuts-worlds-first-in-vehicle-display-powered-by-samsung-neo-qled-in-the-new-tata-motors-harrier-ev","status":"publish","type":"news","link":"http:\/\/talacom.vps.buzztestserver.co.uk\/elan\/news-releases\/harman-debuts-worlds-first-in-vehicle-display-powered-by-samsung-neo-qled-in-the-new-tata-motors-harrier-ev\/","title":{"rendered":"HARMAN Debuts World\u2019s First In-Vehicle Display Powered by Samsung Neo QLED in the New Tata Motors Harrier.ev"},"content":{"rendered":"\n\n
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Delivering the Ultimate In-Vehicle Viewing Experience<\/span><\/h2>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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STAMFORD, CT \u2013<\/span><\/strong>\u00a0Today\u2019s consumers expect their vehicles to deliver the same premium visual experiences they enjoy from high-end televisions and personal devices. But until now, the demanding requirements of automotive environments have made that level of display performance difficult to achieve. That changes today.\u00a0HARMAN<\/a>, an automotive technology leader and subsidiary of Samsung Electronics Co., Ltd., has launched a new display product that brings true consumer-tech level viewing experiences to the car. The display will come to market in the all-new Tata Harrier.ev and marks the first in-vehicle integration of Samsung\u2019s proprietary Neo QLED technology, exclusively licensed to and optimised by HARMAN for automotive applications.<\/p>\n

The launch represents a significant milestone in the decade-long collaboration between HARMAN and Tata Motors as well as for in-cabin display performance, delivering a brilliant display with vivid colours and striking contrast that bring home-theatre quality visuals into the vehicle with enhanced brightness, intelligent algorithms and sleek design.<\/p>\n

\u201cWe\u2019ve brought together Samsung\u2019s cutting-edge consumer display innovation and HARMAN\u2019s deep automotive expertise to create something truly unique: a first-of-its-kind, in-vehicle visual experience that brings living room TV-level brilliance to the road,\u201d said Shilpa Dely, Vice President, Displays at HARMAN. \u201cWe have finally closed the gap between consumer and automotive display technology\u2014and we\u2019re proud to debut this global breakthrough with our trusted partners at Tata Motors.\u201d<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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Theatre-quality visuals, automotive-grade engineering<\/span><\/strong><\/p>\n

The new 14.53-inch floating Neo QLED display in the Harrier.ev is engineered to deliver home-theatre-level visual brilliance under all lighting conditions. Key innovations include:<\/p>\n