{"id":372,"date":"2025-04-15T10:24:54","date_gmt":"2025-04-15T09:24:54","guid":{"rendered":"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/?post_type=case-studies&p=372"},"modified":"2025-06-24T15:16:40","modified_gmt":"2025-06-24T14:16:40","slug":"case-study-one","status":"publish","type":"case-studies","link":"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/case-studies\/case-study-one\/","title":{"rendered":"Automotive – Roam"},"content":{"rendered":"\n
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\u201cOur aim at Roam has always been about redefining how EV charging fits into people\u2019s lives\u2014from hotels to homes to workplaces. This PR campaign helped us tell that story with clarity and great impact.\u201d <\/strong><\/h3>\n

James Randall, CEO and co-founder, Roam<\/h3>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n
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Brand relaunch – EVC to Roam, specialists in EV charging<\/span><\/span><\/h3>\n

Roam, specialists in electric vehicle (EV) charging solutions, partnered with TALA to support its rebrand and amplify its profile across EV trade media and key B2B sectors: hospitality, residential property, and workplace and facilities management.\u00a0<\/span>\u00a0<\/span><\/p>\n

TALA developed content showcasing how Roam\u2019s solutions supported the UK\u2019s Net Zero ambitions and the national rollout of accessible charging solutions, with a particular emphasis on the integration of EV charging into everyday spaces, such as hotels, shopping centers and apartment buildings and offices. Tailored press releases and direct media engagement helped position Roam as both an innovator and a key infrastructure partner, working to make EV charging more accessible and convenient for the UK\u2019s growing number of EV drivers.<\/span>\u00a0<\/span><\/p>\n

To raise awareness of Roam\u2019s rebrand directly to consumers, TALA launched a market research campaign exploring how our modern lives are leading us to multitask more than ever; from taking work calls whilst looking after children, to brushing our teeth in the shower and charging our EV whilst doing the weekly food shop. The highly relatable research helped to generate breakthrough coverage in the Daily Mail, i newspaper and Daily Star.\u00a0<\/span>\u00a0<\/span><\/p>\n

The campaign also secured 30+ pieces of trade coverage in outlets including EV Fleet World, Electric Drives, Hotel and Hospitality Design, News on the Block, The Energyst and Transport & Energy. Roam\u2019s role in supporting sustainable infrastructure was a consistent theme, helping align the brand with wider environmental and legislative priorities.\u00a0<\/span><\/p>\n

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[…]<\/p>\n

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