{"id":376,"date":"2025-04-15T10:33:44","date_gmt":"2025-04-15T09:33:44","guid":{"rendered":"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/?post_type=case-studies&#038;p=376"},"modified":"2025-06-20T15:37:13","modified_gmt":"2025-06-20T14:37:13","slug":"case-study-five","status":"publish","type":"case-studies","link":"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/case-studies\/case-study-five\/","title":{"rendered":"Packaging &#8211; Roberts Metal Packaging"},"content":{"rendered":"\n\n<section class=\"text-block block custom-py bg-white\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"text-container col-12\">\n                <div class=\"content\">\n                    <p><span data-contrast=\"auto\">With over 130 years of expertise, Roberts Metal Packaging is Europe\u2019s leading manufacturer of aluminium jars, screwcaps, and metal stampings, serving sectors from personal care and pharmaceuticals to food and household goods.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To strengthen brand visibility and engagement, Roberts is partnering with TALA to deliver a refreshed social media strategy targeting three key audiences: brand and marketing managers, sustainability and procurement teams, and FMCG\/retail buyers. TALA developed a strategy anchored in three content pillars &#8211; personal\/team stories, educational insights, and promotional showcases &#8211; to position Roberts as a leader in sustainable packaging.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">TALA continues to lead regular content days at the Roberts\u2019 factory, capturing high-quality video and photography to create engaging, audience-relevant content. This hands-on approach ensured consistent, visually compelling output across LinkedIn and Instagram.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As a result, Roberts achieved standout performance: Instagram engagement reached an impressive 23.7%, and LinkedIn maintained a strong 9.2% engagement rate &#8211; both far exceeding industry averages.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n    <section class=\"full-width-image-block img-block container cont-md custom-py\">\n        <div class=\"image-fw img-animation\" style=\"background-image: linear-gradient(0deg, rgba(0, 0, 0, 0.3), rgba(0, 0, 0, 0.3)), url('http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/wp-content\/uploads\/sites\/4\/2025\/06\/IMG_8322-scaled.jpg');\">\n                    <\/div>\n    <\/section>\n\n\n\n\n<section class=\"text-block block custom-py bg-white\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"text-container col-12\">\n                <div class=\"content\">\n                                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p> [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/case-studies\/case-study-five\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Packaging &#8211; Roberts Metal Packaging<\/span><\/a><\/p>\n","protected":false},"featured_media":1041,"template":"","categories":[9,20,21],"tags":[],"class_list":["post-376","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","category-packaging","category-social-media-digital-pr","category-visual-content-creation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Packaging - Roberts Metal Packaging - Team Tala<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging - Roberts Metal Packaging - Team Tala\" \/>\n<meta property=\"og:description\" content=\"[...]Read More... from Packaging &#8211; Roberts Metal Packaging\" \/>\n<meta property=\"og:url\" content=\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/case-studies\/case-study-five\/\" \/>\n<meta property=\"og:site_name\" content=\"Team Tala\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T14:37:13+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/wp-content\/uploads\/sites\/4\/2025\/06\/shutterstock_411390295-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/case-studies\/case-study-five\/\",\"url\":\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/case-studies\/case-study-five\/\",\"name\":\"Packaging - Roberts Metal Packaging - Team Tala\",\"isPartOf\":{\"@id\":\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/case-studies\/case-study-five\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/case-studies\/case-study-five\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/wp-content\/uploads\/sites\/4\/2025\/06\/shutterstock_411390295-scaled.jpg\",\"datePublished\":\"2025-04-15T09:33:44+00:00\",\"dateModified\":\"2025-06-20T14:37:13+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/case-studies\/case-study-five\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/case-studies\/case-study-five\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/case-studies\/case-study-five\/#primaryimage\",\"url\":\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/wp-content\/uploads\/sites\/4\/2025\/06\/shutterstock_411390295-scaled.jpg\",\"contentUrl\":\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/wp-content\/uploads\/sites\/4\/2025\/06\/shutterstock_411390295-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Stack of paint tins\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/case-studies\/case-study-five\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Packaging &#8211; 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