{"id":353,"date":"2025-04-15T09:48:26","date_gmt":"2025-04-15T08:48:26","guid":{"rendered":"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/?page_id=353"},"modified":"2025-05-28T15:23:34","modified_gmt":"2025-05-28T14:23:34","slug":"service-four","status":"publish","type":"page","link":"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/services\/service-four\/","title":{"rendered":"Behavioural science for PR impact\u00a0"},"content":{"rendered":"\n\n<section class=\"text-block block custom-py bg-dark-blue\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"text-container col-12\">\n                <div class=\"content\">\n                    <h4><b><span data-contrast=\"auto\">Evidence-based PR strategies for real-world results<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">At TALA, we believe that understanding human behaviour is crucial to crafting PR strategies that truly resonate. By integrating behavioural science principles into our PR campaigns, we go beyond intuition to create evidence-based approaches that drive measurable outcomes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our resident behavioural scientist, Kristina Barger, helps us employ scientific methods to shape every stage of the PR process, from identifying key audience behaviours to testing and refining our messaging. This approach not only boosts engagement but also ensures that clients see meaningful returns on their investments.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"text-block block custom-py bg-white\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"text-container col-12\">\n                <div class=\"content\">\n                    <h4><b><span data-contrast=\"auto\">Kristina Barger: maximising PR with behavioural science at TALA<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Kristina Barger, TALA\u2019s behavioural science expert, brings expertise in cognitive psychology and strategy, helping us craft PR campaigns grounded in data. With over 15 years in psychology and technology, and recognition through the TechNation Exceptional Talent visa, she uses scientific methods to make PR more impactful and measurable.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Kristina\u2019s approach integrates behavioural insights into campaign design, from identifying audience behaviours to testing messaging effectiveness. Her evidence-based methods provide our clients with data-backed confidence, helping them achieve real results. Through her work, TALA offers campaigns that are both innovative and rooted in a deep understanding of human behaviour.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"block content-left-right-block bg-light-grey custom-py\">\n    <div class=\"container\">\n        <div class=\"row left-right-container align-items-center flex-column-reverse flex-lg-row-reverse\">\n            <div class=\"col-lg-6 mb-lg-0 left-right-content-container\">\n                                    <div class=\"image-content\">\n                        <img decoding=\"async\" src=\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/wp-content\/uploads\/sites\/4\/2025\/05\/DSC07269-scaled.jpg\" alt=\"Behavioural science laptop meeting\">\n                    <\/div>\n                            <\/div>\n            <div class=\"col-lg-6 pr-lg-5 left-right-content-container\">\n                <div class=\"content\">\n                    <p><b><span data-contrast=\"auto\">Key elements of our behavioural science approach:<\/span><\/b><\/p>\n\n                                            <ul>\n                                                                                            <li>Evidence-driven campaigns: We use scientific data to understand what resonates most with your audience.\u00a0<\/li>\n                                                                                            <li>ROI-focused strategies: Behavioural insights help us increase the effectiveness of campaigns, maximising your return on investment.\u00a0<\/li>\n                                                                                            <li>Testing and iteration: Through rapid testing, we refine strategies in real time, adapting to audience reactions.\u00a0<\/li>\n                                                                                            <li>Client collaboration: We empower clients to make informed decisions using clear data on campaign outcomes and projected ROI.\u00a0<\/li>\n                                                    <\/ul>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"text-block block custom-py bg-dark-blue\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"text-container col-12\">\n                <div class=\"content\">\n                    <p><span data-contrast=\"auto\">Ready to transform your PR strategy with the power of behavioural science?<\/span><\/p>\n                <\/div>\n                                    <div class=\"button-container\">\n                                                    <a class=\"btn btn-main\" href=\"mailto:harriet.mountford@teamtala.com\"\n                                >\n                                <span>Get in touch<\/span>\n                            <\/a>\n                        \n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"text-block block custom-py bg-white\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"text-container col-12\">\n                <div class=\"content\">\n                    <h3><b><span data-contrast=\"auto\">Kristina Barger \u2013 Biography\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<h4><b><span data-contrast=\"auto\">Kristina Barger, MSc, MA\u00a0\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<h4><b><span data-contrast=\"auto\">Cognitive Scientist &amp; Behavioural Science Specialist<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Kristina Barger is a cognitive scientist with a specialisation in the intersection of psychology, strategy, and technology. With over 15 years of experience, she designs and implements innovative, evidence-based mental health products and services that enhance both human and technological capacity. A recipient of the prestigious TechNation Exceptional Talent visa, Kristina is recognised as a leader in digital mental health design.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Her career spans multiple roles and sectors, from consulting and product development to advising and research. As Chief Product Officer at HANA, she leads the design of AI-driven mental health solutions, including the creation of ethical, low-bias large language models. Kristina\u2019s past roles have included guiding cross-functional teams in the development of digital health products, gamified interventions, and AI coaching tools, all underpinned by behavioural science and cognitive psychology.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Her academic background includes an MSc in Cognitive Science &amp; Decision Making from University College London, an MA in Mental Health and Wellness from New York University, and honours in Psychology from the University of Haifa. She is the author of the UK Entrepreneur Mental Health report, the first of its kind, presented to the All-Party Parliamentary Group on Entrepreneurship. Kristina regularly contributes to leading publications and speaks widely on the cognitive impact of technology on mental health.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"block content-left-right-block bg-light-grey custom-py\">\n    <div class=\"container\">\n        <div class=\"row left-right-container align-items-center flex-column-reverse flex-lg-row-reverse\">\n            <div class=\"col-lg-6 mb-lg-0 left-right-content-container\">\n                                    <div class=\"image-content\">\n                        <img decoding=\"async\" src=\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/wp-content\/uploads\/sites\/4\/2025\/04\/Kristina.jpg\" alt=\"Kristina\">\n                    <\/div>\n                            <\/div>\n            <div class=\"col-lg-6 pr-lg-5 left-right-content-container\">\n                <div class=\"content\">\n                    <p><span class=\"TextRun SCXW219531781 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW219531781 BCX8\">Publications &amp; Media Contributions<\/span><\/span><span class=\"TextRun SCXW219531781 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW219531781 BCX8\">:\u00a0\u00a0<\/span><\/span><span class=\"EOP SCXW219531781 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n                                            <ul>\n                                                                                            <li>The Power of Practising Compassion, Unmind\u00a0\u00a0\u00a0<\/li>\n                                                                                            <li>Co-founder Matchmaking, Coaching for Startups, Sifted EU\u00a0\u00a0\u00a0<\/li>\n                                                                                            <li>Speaker at Back Yourself podcast, Mindful Investor, Deloitte\/Transtech Wellness, LiveWellLondon\u00a0<\/li>\n                                                    <\/ul>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"text-block block custom-py bg-dark-blue\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"text-container col-12\">\n                <div class=\"content\">\n                    <h4><b><span data-contrast=\"auto\">Advisory Roles<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Kristina advises several pioneering digital health startups, including Aecho.ai, Superlinked, Aspedan, and HackMentalHealth. Her expertise in behavioural science, cognitive psychology, and strategic design has helped these organisations bridge gaps in mental health support, technology innovation, and user engagement.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Kristina\u2019s work is defined by her commitment to evidence-based strategies, applying science to real-world challenges and consistently pushing the boundaries of technology and psychology.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>Get in touch today<span data-contrast=\"none\"> to learn how Behavioural Science can help you take the first step towards maximising your PR impact.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                <\/div>\n                                    <div class=\"button-container\">\n                                                    <a class=\"btn btn-main\" href=\"mailto:harriet.mountford@teamtala.com\"\n                                >\n                                <span>Get in touch<\/span>\n                            <\/a>\n                        \n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p> [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/services\/service-four\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Behavioural science for PR impact\u00a0<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-353","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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