Eating Disorders Awareness Week
Orri is a specialist eating disorder clinic offering private and NHS care. Rated ‘outstanding’ by the Quality Care Commission, it provides expert, evidence-based treatment with kindness and compassion, while recognising that everyone’s relationship with food, body image, and eating is unique.
Ahead of Eating Disorders Awareness Week, TALA was asked to develop a media campaign that raised awareness of the prevalence and impact of eating disorders (EDs) in adults, highlighted the early signs and triggers and destigmatised EDs in adults and at-risk demographics, including the LGBTQ+ community. Media activity also needed to promote access to Orri’s resources and expertise and encourage early intervention and treatment.
TALA developed a special virtual media briefing for top consumer media and key members of the Orri team to outline the latest research into the increase of eating disorders, provide insight into at-risk groups, challenge stereotypes and educate the media on EDs ahead of the awareness week.
“With journalists joining from a wide range of top tier consumer and national titles, TALA’s briefing sparked wide-ranging conversation and also generated further Orri interviews and comment opportunities after the event. Outreach from the briefing has already resulted in wide-ranging coverage on EDs including The Sun, Women’s Health, Woman, Men’s Fitness and Woman & Home.” Head of Marketing, Orri