{"id":373,"date":"2025-04-15T10:25:43","date_gmt":"2025-04-15T09:25:43","guid":{"rendered":"http:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/?post_type=case-studies&p=373"},"modified":"2025-06-20T15:40:29","modified_gmt":"2025-06-20T14:40:29","slug":"case-study-two","status":"publish","type":"case-studies","link":"https:\/\/talacom.vps.buzztestserver.co.uk\/teamtala\/case-studies\/case-study-two\/","title":{"rendered":"Healthcare – Orri"},"content":{"rendered":"\n\n
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Eating Disorders Awareness Week<\/span><\/h3>\n

Orri is a specialist eating disorder clinic offering private and NHS care.<\/span> Rated \u2018outstanding\u2019 by the Quality Care Commission, it provides expert, evidence-based treatment with kindness and compassion, while recognising that everyone\u2019s relationship with food, body image, and eating is unique.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Ahead of Eating Disorders Awareness Week, TALA was asked to develop a media campaign that raised awareness of the prevalence and impact of eating disorders (EDs) in adults, highlighted the early signs and triggers and destigmatised EDs in adults and at-risk demographics, including the LGBTQ+ community. Media activity also needed to promote access to Orri\u2019s resources and expertise and encourage early intervention and treatment.<\/span>\u00a0<\/span><\/p>\n

TALA developed a special virtual media briefing for top consumer media and key members of the Orri team to outline the latest research into the increase of eating disorders, provide insight into at-risk groups, challenge stereotypes and educate the media on EDs ahead of the awareness week.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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\u201cWith journalists joining from a wide range of top tier consumer and national titles, TALA\u2019s briefing sparked wide-ranging conversation and also generated further Orri interviews and comment opportunities after the event. Outreach from the briefing has already resulted in wide-ranging coverage on EDs including The Sun, Women\u2019s Health, Woman, Men\u2019s Fitness and Woman & Home.\u201d <\/span>Head of Marketing, Orri<\/span><\/b><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\r\n

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Healthcare<\/h3>\r\n \r\n <\/div>\r\n\r\n Learn more<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"

[…]<\/p>\n

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