Classic Car

For many of our customers, they just want to focus on what they do best: developing parts, restoring and improving classic cars. Just like that feeling you get when your classic is being looked after by a true specialist who understands your model, we’ll deliver that level of reassurance for your media relations.

We can handle the storytelling, the outreach and the media relationships. Getting your business, product in the classic car publications to shaping narratives that resonate with enthusiasts and experts alike, or seeing your restored car being enthusiastically talked about by that trusted YouTuber, we are that extra pair of safe hands you’ve been searching for as long as that rare trim part to complete the perfect restoration. 

Our PR support goes beyond just coverage. We create momentum for your business. Seeing your new high torque starter motor in the products pages, your restomod at the sold-out Cars and Coffee meet, or your company mentioned favourably in the column of your favourite writer. Maybe it’s helping secure an original race car with matching numbers to display at your opening night, or it’s drawing on our language skills to arrange a meeting. Elan will be an implicit part of your team. We’ll help make all of those long days in the workshop, in front of the English wheel or lathe, worthwhile commercially. With Elan, you’re part of the conversation that matters. 

“The public don’t know what they want; it’s my job to tell them.”

– Alec Issigonis