Falken Tyre Europe GmbH today announces the appointment of Hiroshi Hamada as its new Managing Director, Chairman & CEO.
Hamada has enjoyed 33 years at Sumitomo Rubber Industries (SRI), initially joining the company back in 1992 – then named The Ohtsu Tire & Rubber Company. In 2018, Hamada became Vice President of SRI China and President of Dunlop Tire in China. From 2024, Hamada continues to serve as Senior Executive Officer of SRI.
His deep industry expertise will foster stronger collaboration across the company’s European operations – a cornerstone of the brand’s long-term growth strategy.
Hiroshi Hamada, Managing Director, Chairman & CEO of Falken Tyre Europe, says: “I am honoured to lead Falken Tyre Europe at this exciting juncture with Dunlop. With Sumitomo Rubber Industries’ global expertise and Falken’s legacy of performance and innovation, we are uniquely positioned to strengthen our European operations and deliver value to customers. I look forward to achieving new milestones together with my dedicated and talented colleagues.”
Markus Bögner, Managing Director and President of Falken Tyre Europe, comments: “Hiroshi Hamada’s appointment is a strategic step forward for Falken Tyre Europe. His 33 years of experience at Sumitomo Rubber Industries, including numerous leadership roles, bring invaluable insight to our European growth ambitions. Working closely together, we will reinforce the brand’s partnerships, innovate across our product lines and uphold the trust of our customers.”
Falken Tyre Europe
Falken Tyre Europe GmbH is the European affiliate of Japanese tyre manufacturer Sumitomo Rubber Industries Ltd. (SRI). With more than 40,000 employees, it is the fifth largest tyre manufacturer worldwide. Tyre production is distributed over 12 production facilities, with more than 116 million tyres sold per year. The Falken brand was established in Japan in 1983; in 1988 the first branch office was opened in Germany. From its location in Offenbach, Main, the company markets and sells a complete tyre portfolio for passenger cars, trucks, pick-ups and SUVs as original equipment and for the entire European retrofitting market. More than 220 people from 24 nations work for Falken Tyre Europe, and a distribution network of approx. 8,000 tyre partners across Europe handles the sale and fitting of its premium products. All Falken factories comply with the ISO 9001, IATF 16949 as well as environmental standard ISO14001.
For more information visit www.falkentyre.com
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Falken Tyre Europe GmbH
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