At TALA, we know that the true impact of an event lies in what happens next.
As part of a broader PR programme designed to drive business development and elevate thought leadership, we partnered with Uniphar, a global healthcare services leader to support a flagship event in Boston focused on simplifying European market access for U.S.-based pharma and biotech companies.
Hosted by a keynote speaker with over 20 years’ experience in rare diseases, the event served as a strategic platform within the wider campaign and brought together 40+ industry experts under the theme: “Elevating Access and Turning the Heterogeneity of Europe into Commercial Success.”
A post-event report was created as a timely and long-lasting piece of marketing collateral that captured key insights, speaker perspectives and case studies from the presentations.
Designed to drive engagement across key markets, the post-event report reinforced the impact of the event and Uniphar’s broader positioning, and has since been used by Business Development teams across conferences and industry meetings, sparking deeper conversations and extending the reach of Uniphar’s message well beyond the event.
“This event created a powerful platform to show our commitment to accelerating access to life-changing therapies. With TALA’s support, we were able to capture key insights and create materials from what was a very successful event, enabling us to continue to drive engagement at conferences and in business development discussions.” Katherina McCormack, Marketing Director at Uniphar.