TALA’s team is experienced at bringing stories to life across the media spectrum, skilled at marshalling emotion, science and creativity through the written word or well-chosen visual.
Recognition and awareness can open so many doors, a sales meeting is so much easier when your contact has just heard you on the radio, or listened to your podcast for example, which is why delivering solid media relations remains the bedrock of our agency.
We convey complex science, technical or corporate subjects with clarity and confidence; inspire response and action when it’s needed and keep abreast of the changing media landscape to reach and engage your target audiences where they are.
Our media relations campaigns will be based on a strategy that will have explored the various media channels appropriate to your target audience and business objectives.
For some brands or businesses, the most influential channel may be a quality national newspaper, where great articles or comment can make a huge difference – changing opinions, challenging perspectives or explaining your business proposition to increase sales or awareness.
For other brands or businesses, a mixed media campaign may be best, with long reads, expert commentary or case studies in trade or consumer titles helping to drive sales or win hearts and mind. We’ll identify the insight and assets needed to support success, and work with our media contacts to secure results which make a difference.
A tool we offer to build creative ideas and breakthrough coverage is Sentiment Navigator. This system allows us to explore the conversations going on around your product or brand, to explore how sentiment is influencing your market, and most importantly, how you can influence it in turn. Please see below for more information about Sentiment Navigator.
We offer sophisticated media monitoring systems, but crucially for your success, we have a team of gifted, fluid writers with solid journalist contacts. Our clients want copy that is right first time, and that’s what we deliver – well-crafted articles clearly written by people who understand and enjoy the subject, and can engage with journalists and readers alike.
We champion our clients’ ambitions for a cleaner, healthier, smarter world
Get in touch to see how we can create and deliver communications strategies for you.
Case studies
Healthcare – Orri
Media Relations
Innovative Materials & Technologies – Meech
Strategic Communications