Packaging

TALA is one of Europe’s leading packaging PR specialist agencies working across trade associations, packaging manufacturers, design agencies, and design colleges.

We know that while packaging provides a means to protect and contain products, it also provides enormous convenience to billions of consumers across the world.

In recent years the environmental and sustainability impact of packaging has been a key focus, and while the disposal of used packaging has been at the forefront of the media agenda, there is undoubtedly a positive story to tell too, not least the huge beneficial impact of clever packaging on extending shelf life both at home and in store, and in doing so reducing helping to reduce food waste which is a major contributor of carbon emissions.

Packaging also plays a significant role in providing food security, and yes, it also helps sell goods too through impactful presentation.

At TALA we help ensure the voice of the packaging organisations we work with is heard by the right people. We understand both the competitive and often highly challenging nature of this market, and how to achieve cut through and sales success.

We are entrenched in public affairs engagement, talking regularly to government departments, such as Defra, and to MPs and other civil servants, helping to shape packaging legislation. EPR and DRS continue to dominate headlines and getting this legislation right is an ongoing challenge for many of our clients and something we have been able to help them with.

We have an active presence at trade shows securing speaker platforms for our clients and making sure their messages are heard above the fray and in the media.

Of course, there’s a strong commercial aspect to our work too – we are deeply immersed in events which help drive sales for our clients, such as the UK Packaging Awards which demonstrate creativity and innovation.

We also provide crisis support, helping to protect reputations through careful future planning and ensuring we are always ‘crisis ready’.

In the packaging field, we pride ourselves on our strong media contacts, our ingrained knowledge developed over many years working in the sector, and underpinned by our exemplary client retention, which we can count not just in years, but in decades.