With over 130 years of expertise, Roberts Metal Packaging is Europe’s leading manufacturer of aluminium jars, screwcaps, and metal stampings, serving sectors from personal care and pharmaceuticals to food and household goods.
To strengthen brand visibility and engagement, Roberts is partnering with TALA to deliver a refreshed social media strategy targeting three key audiences: brand and marketing managers, sustainability and procurement teams, and FMCG/retail buyers. TALA developed a strategy anchored in three content pillars – personal/team stories, educational insights, and promotional showcases – to position Roberts as a leader in sustainable packaging.
TALA continues to lead regular content days at the Roberts’ factory, capturing high-quality video and photography to create engaging, audience-relevant content. This hands-on approach ensured consistent, visually compelling output across LinkedIn and Instagram.
As a result, Roberts achieved standout performance: Instagram engagement reached an impressive 23.7%, and LinkedIn maintained a strong 9.2% engagement rate – both far exceeding industry averages.