We help brands and businesses raise their online profile, conveying their values and offer with confidence and a style that builds engagement and results.
Digital PR encompasses many different tactics from website development to increase search ranking and inbound traffic, to influencer campaigns and brand story telling across social channels.
At TALA we offer every digital PR service, looking first for what will really shift the dial for you. With a focus on strategy and creativity, your time and money are directed where they will have most impact.
The most important aspect of any social media or digital activity is ensuing that it is in the right channel, reaching the right people. A fun, creative campaign may garner millions of click and likes, but are they the people you need? Are they the ones whose behaviour you need to change, or who are in a position to buy your product?
Our fact based, behavioural science approach will ensure we focus on the social or digital channels that are appropriate for your business or brand. Then we find the kernel of truth or insight that will drive the creative approach for your social media or digital PR campaign, devising content plans to provide thoughtful, engaging and yes, even fun campaigns for our clients.
Do look at our work for Roberts Metal Packaging as an example of how we approach social media for manufacturing clients who need to communicate with their business customer on social media and remain front of mind for the right application. Here our regular factory content days help us source strong visuals and stories, which we turn into content to help achieve well above average engagement rates.
Case studies
Packaging – Tata Steel
Media Relations / Social Media
Packaging – Roberts Metal Packaging
Visual Content Creation
If your campaign calls for a significant amount of activity across LinkedIn and you would like your own staff do more on this platform themselves, but they perhaps lack confidence or skills, we offer our specialist LinkedIn Training training. This is where we provide customises training for your team in any job function to maximise the value of this platform themselves. We deliver a session which we’re told is highly motivating and empowering and regularly kick-starts a big increase in activity and engagement from employees and colleagues who have attended the training.
Our social media and digital PR services include social audit and strategy, content planning and creation, influencer campaigns, earning social media shares, blog posts, webinars, and website development.
Creating and delivering communications strategies
To champion our clients’ ambitions for a cleaner, healthier, smarter world