We never forget that PR is about supporting your professional, corporate or commercial interests.
Whether you’re a public body, a PLC, a charity or a private company or partnership, you are looking for a PR agency to help effect change.
That’s why evaluation is a service we offer to ensure you can measure and communicate PR results achieved. Our evaluation measurements and methods will be aligned to your strategy and objectives. Bespoke KPIs can include key message delivery, sentiment improvement, Google or social media analytics, incoming enquiries, ticket sales or awareness through pre and post campaign results.
We develop evaluation metrics that will tell you at a glance what is happening – what we’ve delivered and what’s planned next. You might want this information at the end of each week, fortnightly, monthly or perhaps for a regular board meeting or annual report. Similarly for special project we set targets that match your business objectives.
Our work for the National Memorial Arboretum, like all visitor attractions, is an example of a client where the results of our work don’t need to come in the form of a monthly report. Ticket sales show how effective our campaigns and communication strategies have been, and we have helped the Arboretum achieve a 405% increase in visitor numbers since we started working for them.
Not many clients can, however, measure results in terms of millions of visitor tickets sold, but many can measure web traffic, incoming sales enquiries, products sold, partnerships set up, investment secured, grants awarded, visitors to exhibition stands, guests at events or number of new recruits. These are all different areas where TALA’s PR work has made a difference, and we would be delighted to make a difference for you.
We will always evaluate our results and ensure you can prove value for money and assess the return on investment that a good PR agency can deliver.
We champion our clients’ ambitions for a cleaner, healthier, smarter world
Get in touch to see how we can create and deliver communications strategies for you.
Case studies
Visitor Attraction – National Memorial Arboretum
Communications Strategy