Behavioural Science for maximum PR impact
We believe that understanding human behaviour is crucial to crafting PR strategies that truly resonate. By integrating behavioural science principles into our PR campaigns, we go beyond intuition to create evidence-based approaches that drive measurable outcomes.
Our resident behavioural scientist, Kristina Barger, helps us employ scientific methods to shape every stage of the PR process from identifying key audience behaviours to testing and refining our messaging. This approach not only boosts engagement but also ensures that clients see meaningful returns on their investments.
Kristina Barger: maximising PR with behavioural science
Kristina Barger, behavioural science expert, brings expertise in cognitive psychology and strategy, helping us craft PR campaigns grounded in data. With over 15 years in psychology and technology, and recognition through the TechNation Exceptional Talent visa, she uses scientific methods to make PR more impactful and measurable.
Kristina’s approach integrates behavioural insights into campaign design, from identifying audience behaviours to testing messaging effectiveness. Her evidence-based methods could provide our clients with data-backed confidence, helping them achieve real results. Through her work, we offer campaigns that are both innovative and rooted in a deep understanding of human behaviour.
Evidence-based PR strategies for real-world results
Key elements of our behavioural science approach:
- Evidence-driven campaigns: We use scientific data to understand what resonates most with your audience.
- ROI-focused strategies: Behavioural insights help us increase the effectiveness of campaigns, maximising your return on investment.
- Testing and iteration: Through rapid testing, we refine strategies in real time, adapting to audience reactions.
- Client collaboration: We empower clients to make informed decisions using clear data on campaign outcomes and projected ROI.
How we utilise behavioural science to maximise PR impact
Ready to transform your PR strategy with the power of behavioural science? Speak to the team to explore how a data driven approach can elevate your brand’s message.
Kristina Barger, MSc, MA
Cognitive scientist & behavioural science specialist
Kristina Barger is a cognitive scientist with a specialisation in the intersection of psychology, strategy and technology. With over 15 years of experience, she designs and implements innovative, evidence-based mental health products and services that enhance both human and technological capacity. A recipient of the prestigious TechNation Exceptional Talent visa, Kristina is recognised as a leader in digital mental health design.
Her career spans multiple roles and sectors, from consulting and product development to advising and research. As Chief Product Officer at HANA, she leads the design of AI-driven mental health solutions, including the creation of ethical, low-bias large language models. Kristina’s past roles have included guiding cross-functional teams in the development of digital health products, gamified interventions, and AI coaching tools, all underpinned by behavioural science and cognitive psychology.
Her academic background includes an MSc in Cognitive Science & Decision Making from University College London, an MA in Mental Health and Wellness from New York University, and honours in Psychology from the University of Haifa. She is the author of the UK Entrepreneur Mental Health report, the first of its kind, presented to the All-Party Parliamentary Group on Entrepreneurship. Kristina regularly contributes to leading publications and speaks widely on the cognitive impact of technology on mental health.
Publications & Media Contributions:
- The Power of Practising Compassion, Unmind
- Co-founder Matchmaking, Coaching for Startups, Sifted EU
- Speaker at Back Yourself podcast, Mindful Investor, Deloitte/Transtech Wellness, LiveWellLondon
Advisory Roles:
Kristina advises several pioneering digital health startups, including Aecho.ai, Superlinked, Aspedan, and HackMentalHealth. Her expertise in behavioural science, cognitive psychology, and strategic design has helped these organisations bridge gaps in mental health support, technology innovation, and user engagement.
Kristina’s work is defined by her commitment to evidence-based strategies, applying science to real-world challenges and consistently pushing the boundaries of technology and psychology.
Kristina Barger – Biography
Kristina Barger
cognitive behavioural scientist
Kristina has 20 years’ experience in human cognition and behaviour in New York and London, and for clients around the world. She focuses on building evidence-based, measurable strategies for digital and face-to-face communications and is passionate about leveraging science and technology for good.
Favourite tree? Magnolia – for its quiet elegance and ability to adapt. It reinvents itself with grace every season. Plus, it takes me back to my childhood – sweet tea, sunshine and Southern hospitality.